The Crossword Centre Clue-Writing Competition

CCCWC July competition voters’ comments
 
Clue no. 1: 50% off Mercedes handed to dealer

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A clue to MERCHANT.
3 comments refer to this clue (from 3 competitors, 0 others)

Here is the text

Comments on the clue
1."X% off" in the context of car dealership is a nice idea
2.Neat, succinct and simple.
3.Hmm shouldn't the discount go to the customer?