The Crossword Centre Clue-Writing Competition

CCCWC June competition voters’ comments
 
Clue no. 5: American star Joanne sought favour without fortune, ultimate drawback (8)

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A clue to WOODWARD.
1 comment refers to this clue (from 1 competitor, 0 others)

Here is the text

Comments on the clue
1.I like "drawback" but I can't see how "fortune, ultimate" means the letter E