The Crossword Centre Clue-Writing Competition

CCCWC September competition voters’ comments
 
Clue no. 31: I end flying on something a bit better than BA — Virgin

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A clue to MAIDEN.
6 comments refer to this clue (from 4 competitors, 1 other)
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Here is the text

Comments on the clue
1.Very nice concealment
2.It made me laugh out loud – what is a crossword if not entertainment?
3.Slightly prefer the Virgin clue at 53 but still very good
4.Very original although not quite as slick as our other offering referencing the Branson Empire.
5.Nice!
 
Comments on the competition
1.
A plethora of riches this month. I had to share my points out among many clues, and ended up giving several merits to other deserving entries. 31 was my top scorer for its misleading, well-disguised surface.

Anything which just used "over" as the definition I thought was a little unimaginative and not a fair solve, so none of those got above a merit.