The Crossword Centre Clue-Writing Competition

CCCWC June competition voters’ comments
 
Clue no. 35: Modelling Nike, John's cute – he's always after new gear

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A clue to TECHNOJUNKIE.
3 comments refer to this clue (from 3 competitors, 0 others)

Here is the text

Comments on the clue
1.'Modelling Nike, John has cute' makes no sense.
2.s of John's redundant
3.apostrophe s in the middle of the fodder doesn't work very well