The Crossword Centre Clue-Writing Competition

CCCWC January competition voters’ comments
 
Clue no. 17: Horribly pale in Jan – and the other months?

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A clue to PLAIN-JANE.
5 comments refer to this clue (from 4 competitors, 1 other)

Here is the text

Comments on the clue
1.can't see this working as an &lit
2.Pale and plain are different things – a question mark isn't enough to make up for it.
3.Didn't get it, what have I missed? Apologies if this turns out to be the cleverest clue
4.Not an "& lit". Requires some better definition.
5.Don't see how it's '& lit.' (in which ALL the words are both the wordplay AND the def.)