The Crossword Centre Clue-Writing Competition

CCCWC July competition voters’ comments
 
Clue no. 40: One trading for German car hasn’t got Sierra going

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A clue to MERCHANT.
3 comments refer to this clue (from 3 competitors, 0 others)

Here is the text

Comments on the clue
1.Let down by surface clue not really having meaning
2.similar idea, equally well composed
3."got (S) going" is a little awkward