The Crossword Centre Clue-Writing Competition

CCCWC July competition voters’ comments
 
Clue no. 27: Maybe Jeff Bezos uses charm and networking (8)

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A clue to MERCHANT.
2 comments refer to this clue (from 2 competitors, 0 others)

Here is the text

Comments on the clue
1.anagram is all kinds of indirect and unfair (also, Amazon is/could be a merchant – Bezos is a stakeholder in it)
2.The Bezos DBE feels a bit arbitrary – is he notoriously charming? (or charm-less?)