The Crossword Centre Clue-Writing Competition

CCCWC February competition voters’ comments
 
Clue no. 29: Semi-informative yet trivial broadcast.

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A clue to REALITY TV.
2 comments refer to this clue (from 2 competitors, 0 others)

Here is the text

Comments on the clue
1."Semi-informative indicates half the i's." Not really.
2.How does 'semi-informative' indicate half the I's?