The Crossword Centre Clue-Writing Competition

CCCWC February competition voters’ comments
 
Clue no. 20: Craft turning profitable as publicity gets out

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A clue to LIFEBOAT.
4 comments refer to this clue (from 4 competitors, 0 others)
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Here is the text

Comments on the clue
1.Publicity does not really = PR?
2.Best of the 'profitable' anagrams
3.Neat, but bettered by 34 for me.
4.Not the strongest definition but works